Probably the best Vegan/Veg ‘propaganda’ I’ve ever come across. It was given to me near Wells Hall by some timid Indian dude saying “Help end violence.” As I am not a fan of violence, I grabbed one. I’ve read a lot and seen a lot of anti-cruelty articles/videos, but this was powerful AND practical. It didn’t rely on sex to sell (cough, cough, PETA), and didn’t overstep any boundaries by showing horrific extremes in the cases of slaughterhouses. The booklet merely went through the slaughter process for all the animals humans consume nearly daily. It had citations and websites for further information on every statistic or fact posted.
My favorite part though, was that (despite being distributed by Vegan Outreach) it opened with
Thank you for accepting this booklet. As you read on, please bear in mind that opposing the cruelties of factory farming is not an all-or-nothing proposition: By simply eating less meat, you can help prevent farmed animals from suffering.
and concluded with
If you decide to eliminate animal-derived foods from your diet, please remember: the objective is to reduce suffering, not to achieve personal purity or perfection.
It was simple, down to Earth, and honest…not elitist, or finger-pointing like (once again) PETA. It recognized that many people are very close minded to a vegetarian lifestyle, and did not criticize this (directly at least…a few quotes included criticisms of the “schizoid quality to our relationship with animals, in which sentiment and brutality exist side by side”). The variety of sources was astounding, it ranged from medical journals, to Jeremy Bentham, to the NYTimes, to on-site observations of slaughterhouses.
Long story short: This pamphlet made me cry, and I don’t cry much. It made me so happy I’ve already been preventing cruelty for nearly 5 months now.
I would love to eliminate the stereotype that vegetarians are a bunch of elitists and are disgusted with everyone who chooses an omnivore diet. I would love to see more vegetarian/vegan groups trying to spread compassion without relying on sex, playing on insecurities, and blame.